The Pricing Playbook: A Practical Guide To Revenue Growth Management In The Age Of Ai

The Pricing Playbook provides a practical framework for building effective pricing and revenue growth strategies in the age of AI. Ingo Reinhardt combines pricing theory, behavioral economics, and real-world case studies to help business leaders understand value pricing, price elasticity, and AI-driven decision-making while creating data-informed strategies that drive sustainable growth and profitability.