How to Use Multivariate Statistics in Descriptive Research: Making the Invisible Visible

How to Use Multivariate Statistics in Descriptive Research: Making the Invisible Visible provides a practical guide to applying multivariate techniques in descriptive research. It explains factor analysis, cluster analysis, and discriminant analysis with step-by-step tutorials using SPSS, R, and Excel, helping researchers uncover hidden patterns, relationships, and structures in complex datasets.