-20%
Marketing
Essentials of Services Marketing, 4th edition
(10)
3.9 out of 5By: Jochen Wirtz
£ 58.39£ 72.99Save 20%
Status
In Stock
Pages
641
Year
2022
Publisher
Pearson
1
ISBN: 9781292425191 | Category: Marketing
Essentials of Services Marketing (4th Edition) introduces the core concepts of services marketing. It explains how marketing, operations, IT, and human resources work together to deliver quality services, using modern examples and practical business applications.
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