AI For Marketing

AI for Marketing is a practical guide to how artificial intelligence is redefining marketing—from segmentation and personalization to content creation, automation, and customer service. It equips marketers to use AI strategically and ethically, offering a clear roadmap to understand, apply, and lead with AI. Key Highlights Understand AI fundamentals, machine learning, and consumer data insights Apply NLP, generative AI, and automation to optimize campaigns Explore tools, prompts, and real case studies of brands like Tata Cliq, Heinz, and Mastercard Learn how AI transforms advertising, CRM, services, and product innovation Navigate ethical, strategic, and technological challenges with confidence