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401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition
  Surefire, down-and-dirty guerilla marketing tactics for any business No matter how smal..
Rs545.00 Rs463.25 -15%
Ex Tax: Rs463.25
A Casebook on Corporate Governance and Stewardship
Praise for the book: "Prof. Bala's cases are very well-written, striking the right balance betw..
Rs899.00 Rs764.15 -15%
Ex Tax: Rs764.15
Accountability: The Key to Driving a High-Performance Culture
Accountability is one of the biggest challenges business leaders face but it can also be one of th..
Rs765.00 Rs650.25 -15%
Ex Tax: Rs650.25
Advertising Media Planning, Seventh Edition
The industry standard for 30 years―updated to include the newest developments in digitization and th..
Rs825.00 Rs701.25 -15%
Ex Tax: Rs701.25
Benjamin Graham and the Power of Growth Stocks:  Lost Growth Stock Strategies from the Father of Value Investing
Use a master’s lost secret to pick growth companies bound for success In 1948, legendary Columbia..
Rs698.00 Rs593.30 -15%
Ex Tax: Rs593.30
Best Practices for Equity Research Analysts:  Essentials for Buy-Side and Sell-Side Analysts
A real-world guide to becoming a top-performing equity analyst Praise for Best Practices for Equi..
Rs689.00 Rs585.65 -15%
Ex Tax: Rs585.65
Big Book of Low-Cost Training Games: Quick, Effective Activities that Explore Communication, Goal Setting, Character Development, Teambuilding, and More_And Won't Break the Bank!
Make training into a game everybody wins -- without breaking the budget! The Big Book of Low-Cost..
Rs550.00 Rs467.50 -15%
Ex Tax: Rs467.50
Bosses of the Wild: Lessons from the Corporate Jungle
Based on fascinating animal behavior research, this book maps 10 animal personality types to explore..
Rs275.00 Rs233.75 -15%
Ex Tax: Rs233.75
Business Analytics: Applications To Consumer Marketing
Increased customer focus and the exponential increase in the volume, velocity and variety of data an..
Rs1,250.00 Rs1,062.50 -15%
Ex Tax: Rs1,062.50
Carrot and Sticks Don't Work
In lieu of effective engagement paradigms, many have attempted to engage employees through tradition..
Rs529.00 Rs449.65 -15%
Ex Tax: Rs449.65
Ceo Material: How to Be a Leader in Any Organization
When you're CEO material, everyone knows it. But it has to start with you. You don't have to be ..
Rs515.00 Rs437.75 -15%
Ex Tax: Rs437.75
Communicate with Confidence, Revised and Expanded Edition:  How to Say it Right the First Time and Every Time
The classic business communication guide―updated for smart phones, social media, and other digital p..
Rs665.00 Rs565.25 -15%
Ex Tax: Rs565.25
Competency based HRM: A strategic resource for competency mapping, assessment and development centres
This is an exhaustive reference for building organizational competency in order to meet challenges t..
Rs885.00 Rs752.25 -15%
Ex Tax: Rs752.25
CORPORATE CREATIVITY:The Winning Edge
We live in a century where, thanks to the forces of competition and technological developments, prac..
Rs875.00 Rs743.75 -15%
Ex Tax: Rs743.75
Corporate Valuation and Value Creation
From 1980s onward there has been a remarkable transformation of the global business and financial ..
Rs635.00 Rs539.75 -15%
Ex Tax: Rs539.75